Ebook inner pages

2. Social Media Marketing We shall start this e-book by defining social media marketing and the types of social media websites that are available.  What is social media marketing? It is completely natural for social networks to be acknowledged by the business professionals who have became interested in finding a way to implement social media […]

1. Introduction About marketing Marketing is often described as a way of communication between a business and potential customers, in the purpose of presenting and promoting the values of a certain product or service. The main goal of this communication is to sell. It is a complex discipline that involves a lot of tasks which

15. Sample Questions Questions 1. The development of the ____________ led to the development of web analytics.  a) Social media b) Internet c) Google Analytics d) Insights 2. The first forms of analytics tools were built to monitor _____________. a) Website links b) User behavior c) Social media d) Interaction and conversions 3. Which of

14. Analytics Glossary The following are some of the most used jargons in web analytics. Understanding these is important for a number of reasons. Firstly, because website analysis revolves around them, secondly, these terms have to be used in reporting and metrics tracking to give a professional feel and lastly; because they differentiate web analytics

12. Mobile Analytics Mobile analytics studies the behavior of mobile websites. It gathers the data collected from the users accessing the website via mobile devices in order help you evaluate the performance of the mobile websites.  Since having a responsive website design is one of the key aspects of being successful and competitive on online

13. Tips for Webmasters There is no doubt that every small or big business is now using web analytics to understand the behavior of the visitors on their websites. With more and more free software available online, businesses that do not want to hire external analysts are also starting their journey towards a better and

11. Social Media Analytics Social media analytics focuses on measuring, analyzing and interpreting interactions and associations between social profiles, social media accounts and websites. The main goal of social media analytics is to explore the activity on social networks in order to assess their influence on your business. Not only will learning about your followers’

10. Web Analytics Methods We will now focus on several methods of web analytics that are used to provide different data about the users, users’ location or additional information about the files. Each of these processes is an important element of acquiring the data from online users, and it is often integrated into web analytic

9. Analysing Analytical Data Choosing the best analytic tools and metrics to collect relevant data is one thing; making sure this data is performing well is another.  How to know if your analytic data is performing well? The question, ‘Is your analytic data performing well enough?’ is one that lays a lot of emphasis on

8. Web Analytics: Best Practices Best practices are nothing but benchmark strengths that drive a business or a related field to success each time. If you are hiring a professional web analytics team, it helps to know whether they are geared towards success by having a streamlined process in place.  The top five best practices