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8. Email Marketing Metrics An analysis is a part of any successful strategy. This process helps you spot both positive and negative aspects of your campaign. Since your goal is to improve your business, to increase conversions or sales, marketing metrics help you get the idea of how good you are doing and how likely […]

9. A/B Test of an Email Campaign A/B testing, in general, is the concept of creating and testing two variations. This concept is used in many parts of running a business, as it can provide a lot of valuable information about the products and brands, by simply analyzing the feedback of two target groups. The

10. Lead Nurturing Email marketing is so much more than sending email updates. The focus of email marketing is and should always be communication with the subscribers. The goal should be to establish a good relationship and to keep it fresh through regular communication.  In terms of online marketing and sales, a lead is a

11. Increasing Conversions with Email Marketing When you create an email marketing campaign, one of the main goals you will have is increasing conversions. Regardless what those conversions are, regardless if it is a download, an event RSVP, a sale, etc. the goal is to maximize the number of those. With this goal in mind,

12. Email Marketing Tools There are a lot of email marketing apps and tools on the market. Some offer a simpler dashboard with a limited number of options, which are a great solution for small companies, personal blogs, etc. For e-commerce websites and larger companies, more advanced options are necessary, in which case you should

13. Email Marketing Automation There is no doubt that email marketing requires constant attention. You should keep monitoring everything, even if the campaign is up and running. However, the process of sending emails involves communication on two levels. First, we have a one-to-one communication with a customer (or potential customer). It could be an inquiry

2. What Is Blogging? What once began as a platform for sharing personal thoughts in online form has now grown into one of the essential and the most effective tools marketers use for online promotion. The way blogging has evolved over the past decade has blown everyone’s mind. During the last couple of years we

3. Blogging Platforms The first step of creating a blog includes choosing a blogging platform. A blogging platform is a software you use to create a blog and publish content. It is a type of content management system (CMS). Multiple blogging platforms are available online which offer a set of blogging tools and services providing

4. Blogging Essentials There is a list of things to think about before you are ready to start blogging. These include blogging essentials, i.e., everything you will need to set up and create a blog. Having a list like this one is very helpful to keep everything organized from the beginning and planning your blogging

14. Blogging as a Part of Online Marketing It has been mentioned on several occasions that blogging is part of online marketing. Essentially, it is a strategy that is closely linked to many other segments that together make what we know as online marketing, i.e., the promotion of a brand or business using online resources