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15. Email Marketing Glossary Affiliate marketing – It is a type of marketing in which retailers pay the commission to other websites that generate traffic, leads or sales for them. This is done through sharing affiliate links, that contain a tracking code, which, in this case, is shared via an email message.  ALT attributes – […]

16. Questionnaire Questions 1. Which of these types of marketing delivers the highest ROI? a) Content marketingb) Email marketingc) Search engine marketingd) Social media marketing 2. The characteristics of a successful email communication are:a) Relevancy and detailed reporting with a lot of textb) Relevancy, concise text, and planningc) Planning and automating text with no personalizationd) Planning

8. Email Marketing Metrics An analysis is a part of any successful strategy. This process helps you spot both positive and negative aspects of your campaign. Since your goal is to improve your business, to increase conversions or sales, marketing metrics help you get the idea of how good you are doing and how likely

9. A/B Test of an Email Campaign A/B testing, in general, is the concept of creating and testing two variations. This concept is used in many parts of running a business, as it can provide a lot of valuable information about the products and brands, by simply analyzing the feedback of two target groups. The

10. Lead Nurturing Email marketing is so much more than sending email updates. The focus of email marketing is and should always be communication with the subscribers. The goal should be to establish a good relationship and to keep it fresh through regular communication.  In terms of online marketing and sales, a lead is a

11. Increasing Conversions with Email Marketing When you create an email marketing campaign, one of the main goals you will have is increasing conversions. Regardless what those conversions are, regardless if it is a download, an event RSVP, a sale, etc. the goal is to maximize the number of those. With this goal in mind,

2. What Is Blogging? What once began as a platform for sharing personal thoughts in online form has now grown into one of the essential and the most effective tools marketers use for online promotion. The way blogging has evolved over the past decade has blown everyone’s mind. During the last couple of years we

3. Blogging Platforms The first step of creating a blog includes choosing a blogging platform. A blogging platform is a software you use to create a blog and publish content. It is a type of content management system (CMS). Multiple blogging platforms are available online which offer a set of blogging tools and services providing

4. Blogging Essentials There is a list of things to think about before you are ready to start blogging. These include blogging essentials, i.e., everything you will need to set up and create a blog. Having a list like this one is very helpful to keep everything organized from the beginning and planning your blogging

12. Mistakes to Avoid When Blogging As content marketing is taking over and blogging has become a strategy used by almost every company nowadays, big or small, the amount of content published online gets larger by the minute. And in that massive pool of blogs, it does take a lot of work to get to